ICAM Cioccolato has just launched a completely redesigned version of its e-shop. This update aims to significantly enhance the shopping experience for customers, featuring a mobile-friendly interface and intuitive navigation that ensures a modern, safe, and enjoyable user experience. The platform, built on Shopify, facilitates visitor conversion and enables easy management of future updates.
A Website Showcasing Chocolate and Sustainability
With an attractive new design and refreshed photographic style, the site conveys ICAM’s chocolate excellence while highlighting the company’s values of sustainability and inclusivity. Customers can explore a range of products, including ICAM, Vanini and Otto lines, along with special editions featuring Serie A teams and seasonal products like Easter eggs.
Innovation and Personalization: A Tailored Shopping Experience
Thanks to a new customer profiling system, ICAM will optimize its advertising campaigns in line with users’ purchasing preferences, always respecting privacy. Giovanni Agostoni, Global Sales & Marketing Director, expressed enthusiasm for this advancement, stating that the new e-shop represents an innovative way to bring artisanal chocolate directly to Italian households while maintaining core values of quality and sustainability.
A Cutting-Edge E-Shop Developed by Ecommerce School
The creation of the new e-shop was entrusted to Ecommerce School, an expert partner in designing intuitive and functional platforms. This project not only marks a leap forward in e-commerce for ICAM but also provides an opportunity to grow the company’s internal digital expertise. To increase visibility of this sales channel, ICAM has launched promotional initiatives and integrated campaigns across social profiles managed by Creeo Studio.
